Privacy Policy

OPTMZ Labs Privacy Policy

Effective Date: 2/10/2026
Last Updated: 2/10/2026

Introduction

OPTMZ Labs (“we,” “us,” “our,” or “Company”) operates optmzlabs.shop and all related information, content, features, tools, products and services in order to provide you, the customer, with a curated shopping experience (the “Services”). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described herein.

What Is Personal Information?

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you.

Personal Information We Collect or Process

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this personal information:

Contact Details

  • Name, address, billing address, shipping address, phone number, and email address

Financial Information

  • Credit card, debit card, and financial account numbers
  • Payment card information
  • Financial account information
  • Transaction details
  • Form of payment
  • Payment confirmation and other payment details

Account Information

  • Username, password, security questions
  • Preferences and settings
  • Account history and communications

Transaction Information

  • Items you view, add to cart, add to wishlist, or purchase
  • Returns, exchanges, or cancellations
  • Past transactions and order history

Communications with Us

  • Information you include when sending customer support inquiries
  • Feedback, reviews, or complaints

Device Information

  • Device, browser, or network connection details
  • IP address
  • Unique identifiers (device ID, advertising ID)
  • Operating system and browser type

Usage Information

  • How and when you interact with or navigate the Services
  • Pages visited and time spent on each page
  • Referral sources
  • Search queries
  • Links clicked

Location Information

  • General location based on IP address (city/state level)
  • Precise location only if you explicitly authorize

Personal Information Sources

We may collect personal information from the following sources:

Directly From You

  • When you create an account
  • When you visit or use the Services
  • When you communicate with us
  • When you otherwise provide us with your personal information

Automatically Through the Services

  • From your device when you use our products or services or visit our websites
  • Through the use of cookies and similar tracking technologies
  • Server logs and analytics

From Our Service Providers

  • When we engage them to enable certain technology
  • When they collect or process your personal information on our behalf

From Our Partners or Other Third Parties

  • Business partners and marketing partners
  • Data brokers
  • Publicly available sources

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services

  • Provide you with the Services and perform our contract with you
  • Process your payments and fulfill your orders
  • Remember your preferences and items you are interested in
  • Send notifications related to your account
  • Create, maintain, and manage your account
  • Arrange for shipping and facilitate returns and exchanges
  • Enable you to post reviews and provide feedback
  • Create a customized shopping experience, such as recommending products related to your purchases
  • Tailor and improve the Services based on your use

Marketing and Advertising

  • Send marketing, advertising, and promotional communications by email, text message, or postal mail
  • Show you online advertisements for products or services on the Services or other websites
  • Target ads based on items you previously purchased or added to cart
  • Target ads based on other activity on the Services
  • Conduct market research and analytics

Security and Fraud Prevention

  • Authenticate your account
  • Provide a secure payment and shopping experience
  • Detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity
  • Protect public safety
  • Secure our services and systems
  • Prevent and detect security breaches

Communicating with You

  • Provide customer support and respond to inquiries
  • Send order confirmations, shipping updates, and account notifications
  • Be responsive to your needs
  • Maintain our business relationship

Legal Reasons

  • Comply with applicable law or respond to valid legal process
  • Respond to requests from law enforcement or government agencies
  • Investigate or participate in civil discovery or litigation
  • Enforce or investigate potential violations of our terms or policies
  • Protect our legal rights and the rights of others

Compliance with Regulations

  • Verify age (21+ requirement)
  • Comply with Title 21 CFR and FDA regulations
  • Maintain records for legal obligations
  • Respond to data subject requests

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

Service Providers

We disclose personal information to vendors and service providers who perform services on our behalf, including:

  • IT management and infrastructure
  • Payment processing (AllayPay and other payment processors)
  • Data analytics and reporting
  • Customer support platforms
  • Cloud storage providers
  • Email service providers (WP Mail SMTP, Hostinger)
  • Fulfillment and shipping carriers (USPS, FedEx, UPS)
  • Security and fraud prevention services (Wordfence, Hostinger security)
  • Backup services (UpdraftPlus)

These service providers are contractually obligated to use your information only as necessary to provide services to us and must maintain the confidentiality of your information.

Business and Marketing Partners

  • We may share information with business and marketing partners to provide marketing services and advertise to you
  • Partners will use your information in accordance with their own privacy notices
  • Depending on where you reside, you may have a right to opt out of targeted advertising. See “Your Rights and Choices” section below.

Your Consent

  • When you direct, request, or otherwise consent to our disclosure of information to third parties
  • Such as when arranging for shipping or using social media widgets or login integrations

Corporate Group and Affiliates

  • With our affiliates or otherwise within our corporate group

Business Transactions

  • In connection with a merger, acquisition, bankruptcy, or other business transaction
  • To comply with applicable legal obligations (including subpoenas, search warrants, court orders)
  • To enforce our Terms of Service or policies
  • To protect or defend the Services, our rights, and the rights of our users or others

Public or Semi-Public Venues

  • Information you share on public or semi-public venues may be viewable by other users without limitation as to its use

Important: What We Do NOT Do

We do not sell or share your personal information.

As of the Effective Date of this Privacy Policy, we do not “sell” or “share” (as those terms are defined in applicable laws including CCPA) your personal information with third parties for their own marketing purposes.

Relationship with Hostinger

The Services are hosted by Hostinger, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Hostinger as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

Hostinger may use certain features and analytics to help protect, grow, and improve our business. In these circumstances, Hostinger may be a data processor or controller depending on the specific features used. To learn more about how Hostinger uses your personal information and any rights you may have, visit the Hostinger Privacy Policy at https://www.hostinger.com/legal/privacy-policy.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party.

Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children under the age of majority in your jurisdiction, and we do not knowingly collect any personal information about such children.

If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Under 16 Protections: As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age. In addition, we do not knowingly solicit personal information from children under 16.

Security and Retention of Your Information

Security

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” We implement industry-standard security measures including:

  • HTTPS encryption for all data transmission
  • Secure hosting on Hostinger Premium with SSL certificates
  • Wordfence Security for WordPress protection
  • Limited access to sensitive data
  • Regular security audits and monitoring
  • Secure backup systems (UpdraftPlus with Google Drive backup)
  • Brute force protection and rate limiting

However, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

If you create an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else.

Data Retention

How long we retain your personal information depends on different factors, such as:

  • Whether we need the information to maintain your account or provide you with Services
  • Compliance with legal obligations
  • Resolution of disputes
  • Enforcement of other applicable contracts and policies
  • Tax and accounting requirements (typically 3-7 years)
  • Fraud prevention and security purposes (up to 3 years)

When data is no longer needed for these purposes, we securely delete or anonymize it.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases, we may decline your request as permitted by law.

Right to Access / Know

You may have a right to request access to personal information that we hold about you. We will provide this information in a portable, understandable format.

Right to Delete

You may have a right to request that we delete personal information we maintain about you, subject to certain exceptions (such as when we need to retain data for legal compliance or fraud prevention).

Right to Correct

You may have a right to request that we correct inaccurate or incomplete personal information we maintain about you.

Right of Portability

You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

Right to Opt Out of Sale or Sharing for Targeted Advertising

Depending on where you reside, you may have a right to opt out of the “sale” or “share” of your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising” as defined in applicable privacy laws.

You can exercise this right here: https://optmzlabs.com/pages/data-sharing-opt-out

Global Privacy Control: If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to an OPTMZ Labs account, we will apply the opt-out request to the account as well. To learn more about Global Privacy Control, visit https://globalprivacycontrol.org/.

Do Not Track: We do not recognize “Do Not Track” signals sent from web browsers or devices, other than the Global Privacy Control signal described above. We will treat any such signals in accordance with applicable law.

Managing Communication Preferences

We may send you promotional emails, and you may opt out of receiving these at any time by:

  • Using the unsubscribe option displayed in our emails to you
  • Contacting us with your opt-out request (see Contact section below)

If you opt out of promotional communications, we may still send you non-promotional emails, such as those about your account, orders you have made, or important service announcements.

Exercising Your Rights

How to Request:
You may exercise any of these rights by:

  • Submitting a request through our privacy portal or online form (linked on the Services)
  • Emailing us at info@optmzlabs.com
  • Mailing us at 9231 West Parmer Lane, Suite #107 Austin, TX, 78717

Identity Verification:
We may need to verify your identity before processing your request, as permitted or required under applicable law. We may ask you to provide information such as:

  • Your name and email address
  • Your account information
  • Other identifying information

Authorized Agents:
In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent:

  • Provide proof of authorization from you
  • Provide a notarized letter or power of attorney
  • Verify your identity directly with us

Timeframe:
We will respond to your request in a timely manner as required under applicable law (typically within 30-45 days). If we need more time, we will notify you of the extension.

Non-Discrimination:
We will not discriminate against you for exercising any of these rights. You will not be denied goods or services, charged different prices, or receive different quality of service based on your exercise of privacy rights, except where such differentiation is permitted by applicable law.

Complaints and Appeals

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to:

  • Appeal our decision by contacting us
  • Lodge your complaint with your local data protection authority
  • File a complaint with your state’s Attorney General (for California residents)

We will respond to complaints and provide our reasoning for any decisions made regarding your request.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as:

  • European Commission’s Standard Contractual Clauses
  • Equivalent contracts issued by the relevant competent authority of the UK
  • Other legally recognized transfer mechanisms

Unless the data transfer is to a country that has been determined to provide an adequate level of protection by the European Commission or relevant authority.

However, as stated above, we primarily serve U.S.-based researchers only and do not intentionally transfer personal information outside the U.S.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons.

  • We will post the revised Privacy Policy on this website
  • We will update the “Last updated” date at the top of this policy
  • We will provide notice as required by applicable law
  • Material changes will be communicated via email or prominent notice on the Services

Your continued use of the Services after any changes constitutes your acceptance of the updated Privacy Policy.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us using any of the following methods:

Email: info@optmzlabs.com

Mailing Address:
9231 West Parmer Lane
Suite #107
Austin, TX, 78717

We will respond to all inquiries and requests within the timeframe required by applicable law.

Last Updated: 2/10/2026

This Privacy Policy is provided for informational purposes. For legal interpretation or specific compliance questions, consult a qualified attorney.